Marketing is the umbilical connection between customer needs and creative solutions. Niche seeks to provide information and experiences that increase awareness about the marketing function and inform students about the varied and exciting career opportunities available in this field.

A variety of events such as ad contests, brand equity quizzes and brand crosswords, it promotes student’s interest in the field of marketing.

 It also organises workshops on strategic selling, market forecasting, market research and advertising, conducted by top industry professionals in order to give students an insight into the exciting and dynamic world of marketing.

The club brings out a monthly magazine that updates enthusiasts about happenings within the Indian marketing context.

For more information on Niche - the Marketing club, click here.