IIMA pays tribute to one of the most enduring and universal industries with a presence in every corner of the world and the most diverse product line imaginable that caters to every conceivable taste and preference. Yes, we’re talking of movies here and IIMA takes recreation seriously enough to have a club dedicated to ensure a steady supply of entertainment in the campus. The MAD (Movie A Day) club maintains a large collection of movie CDs for students and runs dedicated servers that upload the very latest and the best in moviedom. Students can also request for specific movies and TV shows. The club caters to a variety of tastes from English, Hindi or even regional languages like Tamil.