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IIMA cases can be bought online by going to cases.iimahd.ernet.in.
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Cases List61-70 of  319
Coca-Cola Versus Pepsi in India: The Battle for the Bottle Continues
Manikutty, S.
Product Type Case Publication Date 1999
Reference No BP0251 Version Date 2001
Area Business Policy (BP) Length 17p
  Abstract
  The case deals with the competitive situation faced by Coca-Cola and Pepsi in India in the soft drinks industry. It gives a description of the industry structure, suppliers, substitutes, recent and potential entrants, and the market. It describes how both giants compete, bringing out the similarities and differences in their approach. ...    Read More...
The Park, Calcutta
Dixit, M. R.; Manikutty, S.
Product Type Case Publication Date 2001
Reference No BP0267 Version Date 2001
Area Business Policy (BP) Length 42p
  Abstract
  The overall objective of the case is to provide an opportunity to the participants to understand, analyze, evaluate and learn from the repositioning efforts of an organization and identify the steps needed to consummate the repositioning effort. ...    Read More...
Kanpur Confectioneries Private Limited (A)
Dixit, M. R.; Dixit, Vandana
Product Type Case Publication Date 2001
Reference No BP0268(A) Version Date 2001
Area Business Policy (BP) Length 6p
  Abstract
  Mr. Alok Kumar Gupta is required to decide his company’s response to a proposal for becoming a sub-contractor to a large national player in the biscuit industry. The advantages to the company are in getting assured return on investment and access to APL’s manufacturing expertise. The disadvantages are a possible loss of independence in decision making, dilution of company’s own brand and family prestige. ...    Read More...
Arun Ice Cream
Koshy, Abraham; Venkiteswaran, N
Product Type Case Publication Date 2000
Reference No BP0253 Version Date 2000
Area Business Policy (BP) Length 17p
  Abstract
  The case discusses the evolution and growth of a start-up entrepreneurial venture in ice cream manufacture. It examines the overall corporate strategy and the consistency or otherwise of the functional strategies pursued by the company management. ...    Read More...
Gadhvi Chemicals Limited (GCL)
Ramachandran, K; Taneja, Shyam
Product Type Case Publication Date 2000
Reference No BP0254 Version Date 2000
Area Business Policy (BP) Length 12p
  Abstract
  GCL is part of the Gadhvi Group of Industries. The company is bottling industrial gasses and under changing environment of growing demand and threatened entry of new players, is exploring collaboration with one of the world’‘s largest industrial gas manufacturers. They have completed primary rounds of discussion with Liquid Gold, but the negotiations are stuck for want of agreement on ownership structure, management control, and activity mix. The case describes the various stages of negotiations already completed; it also narrates the various processes the GCL management has gone through at every stage of negotiation. ...    Read More...
Gujarat Co-operative Milk Marketing Federation Limited (GCMMF)
Manikutty, S.
Product Type Case Publication Date 2000
Reference No BP0255 Version Date 2000
Area Business Policy (BP) Length 29p
  Abstract
  Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) is the sole marketing agency for the products produced by different milk co-operative member unions of the state of Gujarat and for those of other states marketing their products under the brand name of Amul. The product range is mostly milk and milk products. GCMMF is faced with a decision problem of diversifying into other areas, especially food products. This is likely to meet with stiff competition from compares such as Hindustan Lever Ltd. The case highlights this decision problem of whether or not to diversify. ...    Read More...
The Torrent Group
Chandra, Pankaj; Dixit, M. R.; Chaudhuri, Shekhar; Koshy, Abraham; Pandey, I M; Rao, Sreenivas S; Venkata Rao, V.
Product Type Case Publication Date 2000
Reference No BP0256 Version Date 2000
Area Business Policy (BP) Length 31p
  Abstract
  The case deals with issues facing Torrent Group. As of 1998, the group consisted of nine companies in three different businesses, namely health care, energy, and financial services. With the liberalization of the Indian Economy, the business environment of the group as a whole and that of the constituent companies had change significantly. The top management team of the group was required to review the strategy and performance of the group as a whole, and develop recommendations for the future. ...    Read More...
The Blazing Flame
Jerome, Joseph
Product Type Case Publication Date 2000
Reference No BP0257 Version Date 2000
Area Business Policy (BP) Length 3p
  Abstract
  This case presents the growth and challenges faced by an entrepreneur. The narration is by a young member of the organization. Mr. U.N. Mehta, the founder of Torrent Group, started his career as a medical representative in a Swiss multinational company. He left this job to set-up his own enterprise. Starting with anti- rheumatic drugs, he grew from strength to strength to build a highly diversified business group. A young medical representative looks at this entrepreneur and his enterprise and raises issues for the future. ...    Read More...
Surat Electricity Company
Dixit, M. R.; Rao, Sreenivas S; Venkata Rao, V.
Product Type Case Publication Date 2000
Reference No BP0258 Version Date 2000
Area Business Policy (BP) Length 18p
  Abstract
  The case describes the issues in sustaining the momentum generated by a series of initiatives undertaken by the new management of an acquired company. In 1998, Torrent Group acquired controlling interest in Surat Electricity Company. Under the leadership of Amitab Thakore it initiated series of measures to improve the performance of the company. The staff of the company responded favourably to the initiatives. Amitab was concerned with the issues of strengthening the initiatives and introducing new ones to sustain the momentum of performance improvement. ...    Read More...
Torrent Cables Limited (A)
Dixit, M. R.; Venkata Rao, V. ; Rao, Sreenivas S
Product Type Case Publication Date 2000
Reference No BP0259 Version Date 2000
Area Business Policy (BP) Length 11p
  Abstract
  In 1989, Torrent Group acquired Mahendra Electricals Ltd., a sick company. This case describes the circumstances leading to the acquisition, the motivation of Torrent Group, the technology, competition and customers of the acquired company, the performance of the company, and the strategic options developed by the new management. The new team was required to evaluate various options and develop a comprehensive turnaround plan. ...    Read More...

IIMA cases can be bought online by going to cases.iimahd.ernet.in.