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 Title SEWA Trade Facilitation Centre: Designing Roadmap for Business Expansion*
 Author Names

Ghosh, Atanu; Jaiswal, A. K.; Palan, Harit

Product Type Case (colour) Publication Date 08-Oct-2009
Reference No BP0329 Version Date 08-Oct-2009
 Area Business Policy (BP) Length 20p
Programme/Courses :
PGP:Strategic Management (SM) ,PGPX:Competitive Strategy (CS) ,PGP-PMP:Competitive Strategy (CS) ,MDPs:Business Policy (BP) ,
Settings :

India/ Gujarat/ Ahmedabad; Apparel; STFC;

Keywords :

Strategy, Growth, Rural Development, Marketing, Retailing, Fashion

Abstract :

STFC started with the noble cause of providing employment opportunities to poor rural women by engaging them in their traditional skill based artisan work. They have achieved a turnover of Rs. 5 crores and are now examining various options and associated challenges for further growth in the very competitive and complex fashion goods industry.

Subject Covered :

Business Policy


IIMA cases can be bought online by going to cases.iimahd.ernet.in.