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 Title Rashtra Deepika Limited *
 Author Names

Zacharias, Siby; Varkkey, Biju

Product Type Case Publication Date 2006
Reference No BP0307 Version Date 2006
 Area Business Policy (BP) Length 21p
Programme/Courses :
PGP:Business Policy (BP) ,PGP:Family Business Management ,
Settings :

India/ Kerala; Publishing;

Keywords :

Abstract :

Rashtra Deepika Limited, one of the oldest publishing houses in Kerala with strong church patronage is facing difficulties in all fronts. Its own ideological trappings are in a way standing as road blocks to growth. The newly appointed MD is exploring alternative to revive the fortunes.

Subject Covered :

Business Policy


IIMA cases can be bought online by going to cases.iimahd.ernet.in.