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IIMA cases can be bought online by going to cases.iimahd.ernet.in.
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Cases List1-10 of  20
BiharTimes.com (A)
Sinha, Piyush Kumar ; Abhishek
Product Type Case Publication Date 14-Dec-2009
Reference No MAR0411(A) Version Date 14-Dec-2009
Area Marketing (MAR) Length 10p
  Abstract
  The case charts out the journey of an online news portal from the state of Bihar. The organization has grown largely based on the pro bono support of people from many sectors and facets of life. On completion of ten years of existence, the company is now looking forward to ways of growing. The main dilemma it faces in translating its social capital into financial capital while still engaging a lot of people. ...    Read More...
Tangy-Launching A Non-Vegetarian Snack Food
Sinha, Piyush Kumar ; Sehgal, Amit
Product Type Case Publication Date 27-Jul-2009
Reference No CFR0004 Version Date 27-Jul-2009
Area Centre For Retailing (CFR) Length 20p
  Abstract
  The case looks at the decision options present before a new entrepreneur with regard to the new concept of a non-vegetarian snack food. Opportunities exist in the market for B2B, retail, franchising, and licensing. However, the perishable nature of the product makes distribution and production difficult. The entrepreneur must also decide on the cities to enter and the scale of operation. ...    Read More...
Unnati Stores - Punjab
Sinha, Piyush Kumar ; Abhishek
Product Type Case Publication Date 27-Jul-2009
Reference No CFR0003 Version Date 27-Jul-2009
Area Centre For Retailing (CFR) Length 18p
  Abstract
  Progressive Corporation has set up a chain of new format retail stores in the rural area, that sell agri-products as well as consumers products. The chain has been created in a mother-daughter format. A hub-and-spoke distribution network has been set up. The company has met with good acceptance among the farmer consumers including women. The company is now assessing its performance in the light of the response of customers with regard to varying responses and profitability. ...    Read More...
Saath-A Social Enterprise
Sinha, Piyush Kumar ; Bhamoriya, Vaibhav
Product Type Case Publication Date 05-Jul-2009
Reference No BP0327 Version Date 05-Jul-2009
Area Business Policy (BP) Length 6p
  Abstract
  SAATH is an Ahmedabad based NGO that works for the slum dwellers. Over the years, it has been able to develop programmes that have brought changes in the lives of its beneficiaries. It stands different from other NGOs in terms of its approach to its programmes. All its programmes are designed to become self sustainable by generating their own resources while achieving their social objectives. Although most of its programmes have been successful, some have not been able to achieve the desired objective of sustainability. Rajendra Joshi, Managing Trustee, is now looking forward to scaling up its programmes as well as replicating them into other areas. ...    Read More...
Modernization of Fair Price Shops: A Case of Gujarat
Sinha, Piyush Kumar ; Kar, Sanjay Kumar; Jaiswal, Siddharth
Product Type Case (colour) Publication Date 2008
Reference No MAR0401 Version Date 2008
Area Marketing (MAR) Length 22p
  Abstract
  S K Nanda was evaluating the performance of the exercise on modernizing the Fair Price Shops (FPS) in Gujarat as a Principal Secretary, Civil Supplies, Government of Gujarat. He had undertaken an initiative to make FPS as the major retailing arm of the government. With 16000 outlets in the state, it was by far the largest chain of stores that reached the grassroots and population that was not being serviced by any properly organized system. The exercise that started in 2004 had been implemented to 4000 outlets across the state. The results were positive but all FPS store were not performing as expected. Nanda was pondering over the report that was indicating some of reasons. Also, he was due to be transferred to another department and hence he was also evaluating the sustainability of the changes brought under the scheme. ...    Read More...
ICT @ Sewa
Sinha, Piyush Kumar ; Abhishek; Bhamoriya, Vaibhav
Product Type Case Publication Date 2008
Reference No MAR0395 Version Date 2008
Area Marketing (MAR) Length 35p
  Abstract
  SEWA is a large women based organization that has been empowering women through making them self reliant. As a new initiative, it has taken up ICT to empower them. The case describes the genesis of the organization and the initiatives. It explores the process that SEWA followed for designing and implementing the programme. The infrastructure, technology and capacity building efforts have been detailed. After an initial successful effort, SEWA is now contemplating the need to improve the management and efficiency of institutions like CLC. Cost-related issues hindered adoption of expensive equipments in the village setting. SEWA was also pondering about the need to have financial sustainability at different levels while ramping up the ICT operations. ...    Read More...
Nirantar Agrasar Retail (A)
Sinha, Piyush Kumar ; Bhattacharya, Ishpit
Product Type Case Publication Date 2008
Reference No MAR0402(A) Version Date 2008
Area Marketing (MAR) Length 23p
  Abstract
  Will be added later. ...    Read More...
Divya Bhaskar
Sinha, Piyush Kumar ; Anand, Kamaljit
Product Type Case Publication Date 2008
Reference No MAR0396 Version Date 2008
Area Marketing (MAR) Length 49p
  Abstract
  Dainik Bhaskar group is one of the largest newspaper groups of the country. The case describes their strategy and its implementation for entering Gujarat with a Gujarati newspaper. The context of a duopolistic and largely saturated market had foiled attempts of several other newspapers. The case describes in detail the media scene and the profile of the market. Divya Bhaskar used an innovative entry strategy that included a research with a sample of 3,25,000 households. The launch was extremely successful. Divya Bhaskar became the second largest read newspaper on the day of its launch. While the readership has been maintained, about a year down, on evaluating their advertising revenue they find that they need to develop a strategy for enhancing their performance. ...    Read More...
Aakash Book Store
Sinha, Piyush Kumar
Product Type Case Publication Date 2007
Reference No CFR0001 Version Date 2007
Area Centre For Retailing (CFR) Length 19p
  Abstract
  This case discusses possible entry strategy of Aakash Book Store into Ahmedabad market. The chain store was operating in the state of Kerala. The owner of the chain, Aakash Shetty was evaluating possible entry into the city, and he was thrilled by the report presented by a group of students from Indian Institute of Management, Ahmedabad. Aakash identified three sites and evaluated the business potentials in these sites. He was planning to open some stores in the shopping malls and some in shopping complexes. He was planning to open stores by March 2007. However, he had to receive funding from bankers and get family support for this venture. Above all the most important issue was to decide kind of format and the exact location for opening stores. ...    Read More...
Girish Food Store: Ready for the Super Challenge
Sinha, Piyush Kumar ; Kar, Sanjay Kumar
Product Type Case Publication Date 2007
Reference No CFR0002 Version Date 2007
Area Centre For Retailing (CFR) Length 12p
  Abstract
  The case deals with issues related to implementation of category management practices faced by Girish Food Store located in Ahmedabad. The store was facing new challenges posed by competition as well as change in consumer dynamics. In order to provide better services to consumer and manage different product categories more profitably, Mr. Girish, the owner of the store wanted to implement category management practices in his store. He had already taken some measures to understand the consumer shopping behaviour at the store and the impact of different consumer promotion schemes on sales of specific product categories. With the help of investment in data management and analysis, Girish was feeling confident enough to derive sustainable advantage over all other competitors in the market. ...    Read More...

IIMA cases can be bought online by going to cases.iimahd.ernet.in.