Academic Affiliation
NA

Professional Affiliation


Area of Research

My key research interests include Services Marketing, Retailing Management, Consumer Behaviour, Experiential Marketing, Relationship Marketing, Research Methods and Marketing Theory

Current Research


Publications/ Articles/ Cases

PUBLICATIONS
• Kaul, Subhashini (2007), Measuring Retail Service Quality: Examining Applicability of International Research Perspectives in India, Vikalpa: The Journal for Decision Makers, 32 (1), 15-26

WORKING PAPERS
All my working papers are registered as IIMA Working Papers, Indian Institute of Management Ahmedabad, Research and Publication Department:

1. Impact of Performance and Expressiveness Value of Store Service Quality on the Mediating Role of Satisfaction with Store, IIMA WP 2005-10-03

2. Hedonism and Culture: Impact on Shopper Behaviour, IIMA WP 2006-10-04

3. Identities and Store Image Formation: A Study of Retail Consumer Store Choice Behaviour, IIMA WP 2006-10-05

4. A Conceptual Note on Influencing Store Loyalty: Implications for Indian Retailers, IIMA WP 2006-10-06

5. The Value-Congruity Relationship Model, first author IIMA WP 2006-10-13

6. Impact of Initial-Trust Image on Shopper Trust and Patronage Intentions, first author IIMA WP 2007-09-01

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