Academic Affiliation

• October 2005-current: Marketing area, Indian Institute of Management Ahmedabad
  
  
• Doctoral Candidate, Fellow Programme in Management, XLRI Jamshedpur. June 2001-October 2005.
  
  

Scholastic Achievements:


• Won the first prize and an award for “Excellence in Management Writing” for the paper “A Structural Model of Determinants of Online Customer Satisfaction” at IBS Kolkata and Telegraph Strategy Summit 2005, held at Hyatt Regency, Kolkata, February 16, 2005.
  
  
• Won the best paper award for the paper “A Structural Model of Determinants of Customer Satisfaction in Business-to-Consumer E-Commerce” in the doctoral student competition at Second AIMS International Conference on Management, held at Indian Institute of Management Calcutta during December 28-31, 2004.
  
  
• Won the second best paper award for the paper “EXQUAL: A Multiple Item Scale for Measuring Experiential Quality”, published in DRISHTANT, Prism - Indian Institute of Management, Lucknow Journal of Marketing, January, 2004.
  
  
• Won the best paper in marketing award for the paper “Consumer Evaluations of Brand extension: Testing, Generalizing and Extending Aaker and Keller's Model in Indian context” at Doctoral Symposium COSMAR 2003, September 20-21, Indian Institute of Science, Bangalore.
  
  
• Marketing Science Doctoral Consortium Fellow, June 2004, Rotterdam, Netherlands.

• Worked with AMUL, Anand, Gujrat, 1998-1999.
  Functions - Quality assurance and operations
  
  
• Did research/consulting projects for several organizations such as Novo Nordisk, Oerlikon Textile India Private Limited, Institute of Design, Illinois Institute of Technology Chicago, UNICEF, Jharkhand Government, Research International, etc.
  
  
• Member of Association of Food Scientist and Technologist (India)
  

• Bottom of the pyramid (BOP) Markets
  
  
• Customer satisfaction in the context of business-to-consumer e-commerce
  
  
• Measuring flow during Web sites navigation
  
  
• Relationship between service quality, behavioural intentions and firms’ performance
  
  
• Consumer evaluations of brand extension
  

• Business strategies for consumers at the bottom of the pyramid
  
  
• Modeling the relationship between service quality and behavioral intentions using relative and non-relative attitudinal approaches
  
  
• Building a theoretical framework for transition of small regional companies to dominant companies with nationwide presence
  
  
• Service quality measurement practices in Indian Business Process Outsourcing (BPOs) companies
  
  
• The Internet and its impact on marketing channels
  
  

Research Papers


• Anand K. Jaiswal, A. Shrivastava and D. Kothari (2009). “Dettol: Managing Brand Extensions,” Asian Case Research Journal, Vol. 13, No. 1, 105–143.
  
  
• Anand K. Jaiswal (2008). “The Fortune at the Bottom or the Middle of the Pyramid?” Innovations, Winter, 3 (1), 85-100.
  
  
• Anand K. Jaiswal (2008). “Customer Satisfaction and Service Quality Measurement in Indian Call Centres,” Managing Service Quality, Vol. 18, No. 4, 405-416.
  
  
• Anand K. Jaiswal and P. Venugopal (2008). “CavinKare Private Limited: Serving Low Income Consumers,” Asian Case Research Journal, Vol. 12, No. 1, 1-28.
  
  
• Anand K. Jaiswal (2003). “WTO Agreement on SPS: Strategic Implications,” Economic & Political Weekly (EPW), Vol. XXXVIII, No. 45, 4737-4742.
  
  
• Anand K. Jaiswal, S. Sarin and S. K. Patro (2003). “Barista: Brewing a Coffee Revolution in India – A Case Study,” Decision, Vol. 30, No. 2, 177-198.
  
  
• Anand K. Jaiswal and S. K. Patro (2003). “Consumer Evaluations of Brand Extensions: Evidence from India,” Journal of Academy of Business and Economics, Vol. 1 (2), 170-178.
  
  
• Anand K. Jaiswal (2004). “EXQUAL: A Multiple Item Scale for Measuring Experiential Quality,” DRISHTANT, PRiSM Indian Institute of Management Lucknow Journal of Marketing, Vol. II, 50-58.
  
  
• Anand K. Jaiswal (2000). “Food Processing: A Challenge to Transform Inefficiencies into Opportunities,” Indian Food Industry, Vol. 19, No.6, November-December, 385-390.
  

Conference Papers


• Anand K. Jaiswal and Rakesh Niraj (2008). “Examining Nonlinearity in Satisfaction-Loyalty-Behavioral Intentions Relationships,” American Marketing Association 2008 Summer Educators’ Conference, August 8-11, San Diego.
  
  
• Rakesh Niraj, Anand K. Jaiswal and Piyush K. Sinha (2008). “Understanding the Service-Profit Chain Using Individual Level Data for an Online Retailer,” Consumer Satisfaction, Dissatisfaction and Complaining Behavior Conference, June 23-27, Las Vegas.
  
  
• Anand K. Jaiswal, Rakesh Niraj and P. Venugopal (2007). “On the Similarities of Online Customer Satisfaction and Loyalty Models in Disparate Contexts,” INFORMS Marketing Science Conference, Lee Kong Chian School of Business of Singapore Management University, Singapore, June 28-30.
  
  
• Anand K. Jaiswal and P. Venugopal (2007). “Antecedents and Consequences of Customer Satisfaction with Content Sites,” Second IIMA Conference on Research in Marketing. Indian Institute of Management Ahmedabad, January 3-5.
  
  
• Anand K. Jaiswal and Prithwiraj Nath (2005). “Measuring E-Satisfaction: A Structural Modeling Approach”, “International Conference on Marketing Paradigms for Emerging Economies, Indian Institute of Management, Ahmedabad, January 12-13.
  
  
• Anand K. Jaiswal, P. Venugopal and S. Ottar Olsen (2004). “Modeling the Relationship between Service Quality, Satisfaction & Value: A Relative Attitudinal Approach", INFORMS Marketing Science Conference, Rotterdam, Netherlands, June 24-26.
  
  
• Anand K. Jaiswal and Prithwiraj Nath (2004). "Antecedents and Consequences of Customer e-Satisfaction", INFORMS Marketing Science Conference, Rotterdam, Netherlands, June 24-26.
  
  
• Anand K. Jaiswal (2004). “Service Quality and Customer Satisfaction Measurement in Call Centres: An Assessment in Indian Context” Second AIMS International Conference on Management (AIMSiCOM-II), Indian Institute of Management Calcutta, December 28-31.
  
  
• Anand K. Jaiswal, Dipika Shukla and P. Venugopal (2004). “Kinley – Emerging Leader in the Bottled Water Industry, Second AIMS International Conference on Management (AIMSiCOM-II), Indian Institute of Management Calcutta, December 28-31.
  
  
• Anand K. Jaiswal and S. K. Patro (2003). “Consumer Evaluations of Brand Extensions: Evidence from India,” IABE-2003 Annual Conference, International Academy of Business and Economics, Las Vegas, US, October 19-22.
  
  
• Anand K. Jaiswal, R. Singh and S. K. Patro (2003). “Barista: Brewing a Coffee Revolution in India,” 6th International Convention of the Strategic Management Forum, XLRI Jamshedpur, April 24-26.
  
  
• Anand K. Jaiswal (2002). “WTO Agreement on Sanitary and Phytosanitary Measures (SPS): Strategic Implications for Indian Food Trade” Doctoral Symposium COSMAR 2002, Indian Institute of Science, Bangalore, September 19-21.
  

Cases


• Radio Mirchi: Marketing Strategy for Kolkata Entry
  
  
• CavinKare Private Limited: Serving Low Income Consumers
  
  
• CavinKare Private Limited (A): Challenges of Sustaining Growth and Expanding Business
  
  
• CavinKare Private Limited (B): Entry into Soaps and Detergents Market
  
  
• Dettol: Managing Brand Extensions
  
  
• Dettol: Marketing Research for Understanding Consumer Evaluations of Brand Extensions
  
  
• Barista Coffee Company Limited
  
  
• SEWA Trade Facilitation Centre: Designing Roadmap for Business Expansion
  
  
• RUDI Rural Distribution Network of SEWA
  
  
  
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