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Research And Publication

28-Mar-2014
WP2014-03-21
Relationship Marketing in Online Retailing - A Meta-Analytic Approach
Verma, Varsha; Sharma, Dheeraj
28-Mar-2014
WP2014-03-20
Consumers' Need for Uniqueness: A Cross-Cultural Validation
Sharma, Dheeraj; Verma, Varsha
25-Mar-2014
WP2014-03-19
Individual Factors and Organisational Initiatives Enabling the Success of PWD-Managers
Malhotra, Pearl; Singh, Manjari
22-Mar-2014
WP2014-03-18
Substitute and Complementary Effects of Social Support on the Dimensions of Empowerment
Singh, Manjari; Sarkar, Anita
22-Mar-2014
WP2014-03-17
Buying Impulsive Trait: An effective moderator for shopping emotions and perceived risk
Sinha, Piyush Kumar ; Mishra, Hari Govind; Kaul, Surabhi; Singh, Sarabjot
22-Mar-2014
WP2014-03-16
Impact of Consumer Social Responsibility and Brand Social Responsibility Image on Brand Loyalty
Sinha, Piyush Kumar ; Mishra, Hari Govind; Singh, Sarabjot
22-Mar-2014
WP2014-03-15
Dominance of Affective over Cognitive Customer Satisfaction in Satisfaction-Loyalty Relationship in Service Encounters
Sinha, Piyush Kumar ; Mishra, Hari Govind; Kaul, Surabhi
21-Mar-2014
WP2014-03-14
My Journey with IIMA: An Autobiographical Account
Rao, T. V.
20-Mar-2014
WP2014-03-13
Simultaneous evaluation of pro-self and prosocial bonus schemes: Implications for newer management policies towards social betterment
Mukherjee, Sumitava; Sahay, Arvind
20-Mar-2014
WP2014-03-12
Weighted-Additive versus Reference-Dependent models of bundle evaluation: Evidence from discount framing on product bundles with surcharges
Sahay, Arvind; Mukherjee, Sumitava