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Sinha Piyush Kumar

Name Sinha Piyush Kumar
Area Marketing (MAR)
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Personal HomePage http://www.iima.ac.in/~pksinha
Research and Publications             EEP courses              Cases

Educational Qualifications

Ph.D. (Sardar Patel University)

Academic Affiliation

Dr.Piyush Kumar Sinha joined Indian Institute of Management, Ahmedabad after a 20-year service in academics and industry. Prior to joining this Institute, he was the Dean at Mudra Institute of Communications, Ahmedabad (MICA). He has also taught at the Indian Institute of Management, Bangalore and XIM, Bhubaneswar.

Professional Affiliation

During his tenure in the corporate world he worked as a Marketing Manager for Gujarat Gas and Rasna.

Area Of Research

Retailing; Shopping; Point of Purchase Communication, Strategy Formulation for Media

Current Research

Store Formats; Store Choice; Shopping Behaviour; Observational Research; Retail Pricing; Category Management; Retail Promotion

Publications/ Articles/ Cases

He has several publications as papers, cases and books. His papers have been accepted for publication in international journals like the International Journal of Retail and Consumer Services, International Journal of Retail and Distribution; Vikalpa and Decision. A book on Managing Retailing with text and cases has been published by Oxford University Press. Some publications are given here that can be downloaded.