Ph.D. (Krannert Graduate School of Management, PURDUE UNIVERSITY)
M.S. (Krannert Graduate School of Management, PURDUE UNIVERSITY)
B.Sc. (Hon) (St. Xavier's College, UNIVERSITY of CALCUTTA)
Academic Affiliation
2004 – current: Professor of Marketing and Economics, INDIAN INSTITUTE OF MANAGEMENT AHMEDABAD
2006 - 2008 - Managing Director, Duke Corporate Education - IIMA Collaboration on Customized Corporate Education
2006 - 2008 - Member, Joint Management Board, Duke Corporate Education - IIMA Collaboration on Customized Corporate Education
2002 – 2004: Associate Professor (Visiting), Department of Marketing, Appalachian State University, North Carolina, USA
1998 – 2001: Chairperson, Marketing Area INDIAN INSTITUTE OF MANAGEMENT - AHMEDABAD
2000 – Current: Founder Member of the Center for Retailing, INDIAN INSTITUTE OF MANAGEMENT - AHMEDABAD
1999 - 2004: Associate Professor, Marketing Area INDIAN INSTITUTE OF MANAGEMENT - AHMEDABAD
1994 – 1998: Assistant Professor, Marketing Area INDIAN INSTITUTE OF MANAGEMENT - AHMEDABAD
Professional Affiliation
Dr Banerjee designed and led a collaboration between IIMA and Duke Corporate Education, the world's premier provider of customized corporate education. As its Managing Director, led the collaboration to develop an influential practice of client-specific and customized learning solutions for a wide range of large corporations. In his individual capacity, Dr Banerjee has designed and delivered numerous executive development programs for organizations across four continents in the world.
Actively involved in business consulting that include engagements with several national and global organizations in various sectors such as corporate and management education, financial products, consumer packaged goods, technology, consumer durable, pharmaceuticals, industrial/intermediate products, retailing and the service industry in India. The decision areas handled include business and marketing strategy formulation and implementation, new-product introduction, product portfolio decisions, promotion planning, market distribution and supply chain management, advertising communication and brand management, market measurement, etc.
He is also a founding member of the Center for Research in Retailing that pioneered a move to spawn research in analytical decision modeling in Retailing in the sub-continental context.
Area Of Research
Dr. Banerjee's primary research interest is in analytical modeling of marketing decision-making contexts with stylized Game Theoretic models. He is lso interested in experimental inquiry into human behavior as a result of marketing stimuli. His secondary interest is in econometric modeling of behavioral dynamics at the customer level and analyzing their effects on driving strategic and tactical marketing initiatives.
Current Research
A current research work of Dr. Banerjee's about sequencing effects of comparative advertsing is running as a nominee in JDC Little Festschrift 2009-2010, which recognizes the most significant research contribution to Marketing Sciences in the world.
Publications/ Articles/ Cases
Dr Banerjee’s research publications have appeared in international and national academic/professional journals of repute, such as Marketing Science (INFORMS), Journal of International Consumer Marketing, Advances in Applied Microeconomics, Vikalpa, etc.
Dr Banerjee has presented research papers in several national and international conferences and several cases authored by him have appeared in refereed journals and books.
