Educational Qualifications

Ph.D. (SUNY at Buffalo), PGDM (IIM Lucknow), B.E. (Delhi College of Engg.)

Academic Affiliation

Strategic Management Forum

Professional Affiliation

N.A.

Area Of Research

His research interests are in the area of econometric modelling of customer response to marketing mix variables in the context of a retail environment, using both aggregated and individual level purchase data.

Current Research

Economics of Consumer Information Search, Datamining of Customer response data in Financial Services

Publications/ Articles/ Cases

On Request