Educational Qualifications

Fellow (IIMA)

Academic Affiliation

• Was a visiting scholar at INSEAD and Groupe ESSEC, France.
• Visiting Professor at Groupe ESCP-EAP, Paris.
• Worked as an Officer in a nationalized bank and subsequently a faculty member at Cochin University of Science and Technology and at Centre for Management Development.

Professional Affiliation

• Member of board of directors of selected companies and member of committees constituted by the Government of India as well as Industry associations.
• Consultant to national and international organizations and companies in the areas of marketing strategy, brand management, product strategy, and social marketing

Area Of Research

Areas of research interest include product strategy, brand management and strategic marketing.

Current Research

N.A.

Publications/ Articles/ Cases

Has co-edited two books and published several case studies, chapters in books and research papers in professional journals and presented papers in national and international seminars.