The area's primary focus is on organizational strategy and the functions of the chief executive. Research and consulting have been undertaken in such areas as managerial communication, management and analysis of competitive forces in industries, business growth and diversification, turnaround strategies, technology transfer, trans-national investments, management of public enterprises, women studies, small enterprises and entrepreneurship. The area plans to undertake major research on the impact of changes in economic policies on corporate ventures.

    Important courses offered by the area to PGP and FPM students are on strategy formulation and implementation, new venture management, power and politics in strategy implementation, written analysis and communication, managerial oral communication and strategic management. It also offers a very popular program on strategies for competitive advantage for practicing managers.

    The major streams of research and teaching in the Business Policy area are business policy, public enterprise management, international business, communication, entrepreneurship and legal aspects of business. Research interests of the faculty include strategic management, environmental analysis, corporate planning, international business, technology transfer and legal aspects of business and corporate communication. In these topics, a student can concentrate on any one of the following types of organizations or a combination: private sector, public sector, government, agriculture and rural sector, small scale industries, cooperatives, mass communication and educational / research scientific institutions.

Entrepreneurship
    Entrepreneurship provides the basic nurturing ground in the process of wealth creation. It has emerged as a separate field in management, taking its roots from disciplines such as Economics, Psychology, Sociology and basic management principles. The objectives of this course are :  

Strategy Formulation and Implementation I
    This course conveys the concept of strategy and its usefulness by exposing students to a variety of organizational situations. It enables students to look at organizations in their totality and appreciate the inter-relationship among different functions.

    The course helps students understand the strategy of organizations and thereby enables them to

    (1) make or assist in the making of major decisions.
    (2) formulate functional policies.
    (3) participate in the implementation of corporate strategy.

    Covers Firm / environment; Strategies and Resources; Strategies and Values; Business Ethics; Industry Structure Analysis; Evaluation of Corporate Strategy; Strategies for Growth and Diversification; Process of Strategic Planning; Stages of Corporate Development; Strategy Implementation through Structure, Values and Ideologies; McKinsey’s Framework; Acquisition of Resources and Competence; Management of organizational Change.

Strategy Formulation and Implementation II

    This course builds on the concepts and frameworks discussed in the Strategy Formulation and Implementation I. The objectives of this course are to provide an integrated and comprehensive view of all functional areas of management, identify and analyze the determinants of and processes in formulation and implementation of corporate strategy, develop skills in formulating and implementing integrated strategies for growth and change, provide an exposure to the nature of strategic management in different types of organizations and sensitize participants to the current issues in the practice of strategic management in India and abroad.

Area Members

Primary Members

Secondary Members