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Cloud computing for policy makers - The Potential for Economic Impact
By Shahab Ahmed Microsoft Corporation
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Cloud
computing brings tremendous opportunities to reduce non-value added
costs and create a major positive impact on GDP growth and job creation.
It is a new paradigm, where computing services are delivered to users on
a pay for use model by cloud service providers, instead of customers
having to own and operate their own computing resources such as
hardware, software and data centers. For example, a customer can
leverage capabilities of a cloud based customer relationship management
(CRM) system instead of having to develop and implement a CRM system in
their own data center. This shift creates a transformational effect on
computing services, where the majority of customers can choose to simply
become consumers of information technology (IT) services as opposed to
operating IT systems themselves. This evolving paradigm creates new
opportunities for public and private sectors to benefit from fast
technological advancements, for the benefit of governments, citizens and
local economies. Reduction
in Non-Value Added Costs: Many
government organizations have seen their information technology
expenditure grow year over year due to increased demands. While the use
of technology has provided tremendous improvements in the government
services and functions, many agencies are not able to keep pace with the
increases in IT spend, especially in the era of budget cuts and
austerity measures. Cloud
computing offers an opportunity to reduce capital expenditures, and at
the same time delivers the state-of-art technology to governments.
Traditional IT projects require significant upfront capital investments
on hardware, software and systems development along with on-going
maintenance costs. Using a cloud computing, governments can essentially
“lease” a cloud based IT system, with the service provider having to
make the upfront capital investment. The on-going maintenance and
upgrades of the cloud based systems also becomes the responsibility of
the cloud service provider – taking government agencies out of the
business of expensive and time-consuming system upgrades. Industry
literature[i]
points to
significant cost savings of up to 30% due to use of cloud based IT
systems. Many
governments have been dealing with a large number of data centers, which
are typically a legacy of how organizations and IT systems evolved. The
on-going maintenance and upgrades of such under-utilized IT resources
create expenditures, which many agencies would like to avoid. By the use
of virtualization technologies and private clouds provisioning, agencies
can consolidate such disparate data centers and create shared services
that can provide superior level of computing services to internal
government customers. Using this private cloud approach also provides
additional benefits such as a reduced carbon foot print, centralized
governance frameworks, improved security as well as improved monitoring
and oversight. Managing
Information technology can be time consuming for agency executives and
it can take focus away from the core mission of the agency. By the use
of cloud based services, the service provider manages many of the low
value added functions of IT, freeing up precious time for agency
executives to focus on core priorities. Innovation
in Government Services: Traditional
IT systems procurement, development, implementation and roll-out can be
time consuming. This creates a dilemma for many agency executives who
want to ramp-up services and processes quickly. Cloud computing brings
the ability to rapidly deploy fast and flexible services, significantly
reducing the time to deliver new IT systems. For example, the United
States Department of State[ii]
was quickly
able to develop cloud based online data sharing and reporting system to
track disarmament information. Using the traditional IT approach to
delivering this capability would have been expensive and time consuming.
The use of a cloud computing to develop this capability made it possible
to deploy this system quickly and with cost efficiency. The
increased bandwidth, proliferation of internet access and connected
mobile devices has transformed the way many of us communicate and work.
This transformation presents an opportunity for governments to create
innovative ways to engage with citizens and provide new services. For
example, municipal councils in Great Britain are using an innovative
internet service called fixmystreet.com,
to engage citizens in the reporting of road problems in their local
areas. Such services not only engage citizens in the local municipal
affairs in an effective and collaborative way, they also create a level
of transparency that was not possible before. Many governments
such as the official website of the
Unites States Government and United
Kingdom are actively involved in making government data
available to citizens and private enterprises, thus creating
transparency and interesting business models around data and
information. For example, there are many internet based services
available today which use publically available government data sets and
allow citizens to rank and compare level of crime, education and other
statistics between different cities. As
many cloud services, whether public or private, are designed to run as a
shared infrastructure or application services, it opens up doors for
government agencies to collaborate and build services which can be
leveraged across the government eco-system. For example, in the case of
the NASA’s Nebula Cloud Computing
platform, a single infrastructure cloud computing service is shared
across many entities, creating economies of scale and streamlining IT
processes. Jobs
and Economy: Cloud
computing is poised to have a transformational effect on business
opportunities around information technology as well as general
improvements in productivity. There are many economies across globe,
which can benefit tremendously from technology driven economic growth,
and cloud computing can be instrumental in achieving this goal. A recent
study[iii]
by Federico
Etro, a professor of economics at University of Milano-Bicocca,
estimates that impact of cloud computing on European economies can
result in incremental GDP growth of up to .3% and job growth of around
700,000 incremental jobs just in six European countries (United Kingdom,
Germany, France, Poland, Italy and Spain). Small
to Medium enterprises (SME) are the critical economic engine for many
economies in the world. Traditionally SME’s, especially in developing
economies, did not have access to state-of-art IT systems, due to the
expensive and capital intensive nature of the investments required.
Cloud computing provides opportunities for SMEs to mitigate this
imbalance and leverage cloud based capabilities to optimize their
business process and compete more effectively with larger companies.
Access to technology at a fairly low upfront cost can help SME’s grow
at a much faster rate. For example, a local design and architecture
business now can use the same cloud based CRM system as being used by
large and global business, at a much lower upfront cost. The same study
by Federico Etro estimates that up to 430,000 SME businesses can be
created in 25 EU countries as a result of cloud computing adoption. In
the evolving knowledge based global economy, it is essential that the
digital divide be reduced to ensure that access to knowledge,
information and high-tech skill set is broadened for local
populations. Government policies and investments that increase internet
and technology access are critical to achieve such objectives. Using
internet and cloud based technologies; governments can increase access
to skills development, specifically specialized education in a way which
was not possible before. The growth in online education in some
economies is a pattern that can be applied to remote and developing
regions to allow access to high quality learning. The
cloud computing paradigm makes tremendous amount of computing resources
available to entrepreneurs without much upfront capital investment. This
reduces the barriers to entry for many new and small information
technology ventures. This aspect is especially important in developing
economies where access to capital can be relatively difficult. For
instance, an entrepreneur with skill and passion to develop an
innovative internet based service can choose to build it on a variety of
commercially available cloud based platforms. For example, Zoopla
is an internet based real estate service based in the United Kingdom,
built on a commercially available public cloud computing service. The
founders of Zoopla found it easier and more cost effective to leverage a
cloud service instead of having to invest precious time and capital in
building up their own computing infrastructure. Entrepreneurs,
especially from developing economies, often had an uphill battle to
establish distribution channels to take the goods and services to
customers on a global basis. Internet and the advent of cloud based
services have significantly changed the landscape; as internet provides
a frictionless distribution channel to a potential global customer base.
There
are many nations in the world that have created tremendous economic
opportunity for the local population by becoming a hub for regional
economic activities such as finance and high-tech clusters. Cloud
computing provides an opportunity for creating a cluster of IT based
economic activity. Through the use of appropriate infrastructure
development as well as other tools such as investment policies, regional
IT hubs can be created which can allow for local job creation. The
rendering of data center services, reselling of cloud based services
originated in other locations, internet based businesses as well as
cloud related professional services are some examples of how an economy
can become a high-tech hub for the regional, and perhaps the global
economy. For example, Singapore[iv]
is emerging as a cloud computing hub for the Pacific Rim region, with
the use of strong regulatory framework as well as investment incentives. Cloud
computing brings a variety of opportunities to reduce non value added
costs, create innovative government services and drive local economic
growth leading to jobs and better quality of life. Policy makers are
encouraged to carefully consider the opportunities relating to cloud
computing in the overall policy framework to fully reap the benefits of
the technological advancement.
[i] Dubey, A. and D. Wagle. 2007. “Delivering Software as a Service.” The McKinsey Quarterly May: 1–12.;http://www.mckinsey.de/downloads/publikation/mck_on_bt/2007/mobt_12_Delivering_Software_as_a_Service.pdf [iii] Etro, F., The Economic Impact of Cloud Computing on Business Creation, Employment and Output in Europe, 18, 24; http://www.intertic.org/Policy%20Papers/CC.pdf |